The Analysis Of BJTELECOM's Competitive Strategies

Beijing Telecom was established in 2002. It was regarded as an important strategy to break the monopoly of China Telecom and introduce in the competing mechanism which carried out by Chinese government. Beijing Telecom wants to survive in the cut-throat competition market; it should plan and prepare competitive strategy completely.The corporation development depends on its strategy. This thesis analyzes outside and inside resources of BeiJing Telecom, makes a competitive strategy that adapts to development.This thesis introduces the basic information of BeiJing Telecom, analyzes it with the conclusion of its main experience and advantages; then analyzes the macro-environment and the 5 forces, clarifies the advantages, disadvantages, opportunities and threats to BeiJing Telecom.Through sufficient analysis, the thesis draws conclusions as following.1. The outside opportunities outweigh outside threats and inside advantages outweigh inside disadvantages to BeiJing Telecom.2. BeiJing Telecom should take growth-oriented development strategy.3. Under the growth-oriented development strategy, BeiJing Telecom should take differentiation strategy and Focus (or Niche) Strategy.The competitive strategy clarifies in this thesis will give some instructive ideas and applied values for BeiJing Telecom's business and development.