Study On The Strategic Transformation For The Commercial Banks Of China

Strategic transformation is the common choice for the commercial banks of China when they are confronted with the variety of the management environment. Based on the brief introduction of connotation, target and content of the commercial banks' strategic transformation and by reference to strategic transformation of abroad commercial banks, in this paper, a model for balanced strategic changes is employed to show that the transformation is affected by five external factors, e.g. change of economic situation, financial disintermediation, interest rates marketization, overall open of financial markets and variety of customers' demands and five internal factors, namely, management idea, management structure, internal management, financial innovation and talent reserve.Then in view of the actual financial ecology in China, this article states that the main direction of the commercial banks' strategic transformation in China is to develop the retail business, agent business, network business and oversea business and to strengthen the financial innovation, as developing the traditional loan/deposit business meanwhile.After the analysis on the general problems in the process of strategic transformation such as the un-performing, the homogenization and the influent business flow and on the concrete problems in developing the retail business and agent business, the article brings forward some concrete measures to perform the strategic transformation of commercial banks in China, including attaching importance to the change of management idea, cultivating the concepts of capital restriction, long-term profit, sustainable development ,coordinated development and modernized service; developing retail business, agent business, network business and oversea business; optimizing the management structure as well as the structures of customers and regions; promoting the construction of flow bank centered on business flow; speeding up the basic construction and improving the ability of market research, the risk internal control and the level of information technology; consolidating the base of human resources for the strategic transformation by improving the quality of staff.