| A company is a leading company in global supply chain management.Its agile supply chain management has been recognized as the best practice in industry.After received customer's order,it can deliver the goods to customer within 5-7days.But it doesn't mean each kind of product's supply chain can reach this service level.A new tape library product "Hogfish" from A company needs a lead time of 20 working days.It has impacted A company's prestige,also the competitiveness and profitability of "Hogfish".This article will explore this product and its supply chain,trying to find out a supply chain strategy matching this product through reality analysis and theory application.Chapter 1:Explains what the current issue is and then introduce the theory will be used in this article,like Postponed Manufacturing,Supply and Product Alignment and Inventory Management.Chapter 2:Analyzes the current issue and the gap between what we can provide and what customer needs and wants.The analysis further proved that current supply chain strategy has adversely impacted market performance of "Hogfish".Chapter 3:Discusses competitors' best practice and lesson learned base on their supply chain strategy for the similar products.After that,reviewed A company's current supply chain strategy for other products and summarized the advantage we can leverage from current supply chain structure.Chapter 4:Uses Pro.Fisher's structure to show current misalignment of current supply chain strategy and the product,then develops two improvement plan options which absorbs others best practice and related theory.After compared the Pros＆Cons of each plan,make the final decision.Chapter 5:Specifies the improvement plan,defines the process,information system,transportation method and inventory control model.Chapter 6:Evaluates the result of the improvement plan and comment on the further improvement opportunity.This article presents a real case to emphasize the importance to realign the product and its supply chain strategy. |
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