A Study On The Development Strategy Of Faratronic

Faratronic is a professional manufacturer of film capacitor and metallized film.It is the biggest manufacturer of film capacitor in China and the third biggest in the world.It is also the sixth biggest manufacturer of metallized film in the world.Now,it is a key time for Faratronic,the company invested the massive fund for rapid expansion scal when the economic was excellent in 2007.but in 2008,the world financial crisis became influence the international capacitor market.The pro(?)s of the company was down,the company is facing with unprecedented crisis.But in the other hand,the other world manufacturer is gonging to stop the DC film capacitor production,this is the good opportunity for Faratronic to increase the capacitor market.Based on the objective of Faratronic,the thesis studies the internal resources and outer environment of Faratronic,analyzes the strength and weakness of Faratronic and the outer environment's opportunities and threatens.Faratronic should strengthen the industries of film capacitor and consolidate its leading position in domestic market, then realize the goal of diversification development strategies.The thesis analyzes the needed measures to make Faratronic reach the development strategies.