The Research Of Development Strategy In Hubei Film Company

As one of the popular and important art industry, the film has broad mass base and social impact in our nation. consequently, the changes of its destiny have always been the concern of people in various sectors of society, all its actions will affect nation people's nerves. The General Company of Hubei Movie, formed in the early days of the foundation of the nation, has its predecessor named ZhongNan film distribution company. After several decades of development, the company has gradually changed from a complete units into a enterprise involved in market competition. With the unremitting efforts of all staff in the company, the management has made considerable progress, although several problems still remain. In recent years, the film industry has developed rapidly, and new entrants keep increasing, so the competition is very intense. How to face the challenges and seize the opportunity to develop rapidly will be the very problem that the Film Company of Hubei should solve soon.The dissertation has firstly made analysis on the macro-economy, technology, policy, human resources, industry conditions, and competitive factors, in order to find out both the opportunities and threats of the company development. The key external factors influencing the development of the company have also been examined. Then using "external factors evaluation matrix EFE" to evaluate the effectiveness of the response of the company caused by the key external factors. Using the "competitive matrix CPM" to analyze the company's position in the peer competitors. Meanwhile, the resources and competence owned by the Hubei Film Company have been analyzed integratedly, and Using the "internal evaluation matrix IFE" to evaluate the company's internal strengths and weaknesses.Then, using the "Matrix GSM strategic" to make choices of development strategy of the company, in order to determine the overall corporate strategic goals. For the effective implementation of corporate development strategy, the strategies of scientific and technological development, human resources, marketing and financing have been put forward as important sub-strategies.Finally, the evaluation methods and control procedures of the strategies have also been raised.