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Capital Reorganization: Re-Thinking About The CI Strategy

Posted on:2010-06-09Degree:MasterType:Thesis
Country:ChinaCandidate:R X LinFull Text:PDF
GTID:2189360275989846Subject:Art of Design
Abstract/Summary:PDF Full Text Request
In the 20th century,80's,the concept of Cl came into the mainland of china, and since the beginning of 90's,some enterprises of China had created myth by importing Cl.These successful examples had boom up the apply of Cl strategy in the Zhujiang Delta.And then,it swept from south to north China.A large number of enterprises,including Jianlibao,Chunlan,Kelon,Lenovo, Haier,Li Ning,etc.had made great successful after the introduction of Cl.Thus, Cl does has its unique effects,and plays a huge role in the aspeect of entering international market as well as the competition in the market.It is for this reason,many enterprises have no doubt on the power of Cl,and even take it as a once and for all.But in recent years,they have begin to complain even doubt about it because the operation is almost negligible after copying from foreign which did not seriously study the combination of conditions.And some enterprises have sunset even they brillianted in the past period,so in the new market environment,we should return to the right track,and our the strategy for the Cl function should also be sure to re-think,re-sort out ideas and to explore measures to continue their effectiveness development and growth……...
Keywords/Search Tags:Cl meaning, model and function, challenge and development
PDF Full Text Request
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