Research On Marketing Strategies Of Shuanglong Auto Cargo Co.

Since reform and opening up,Chinese CPA Profession has made remarkable achievements after the resumption of reconstruction and development.There are more than 7,200 accounting firms,and the number of certified public accountants has exceeded 85,000.CPA Profession has become an indispensable force for the healthy development of economic society.However,due to a variety of factors such as a late start and a weak base,there is still a wide gap between the overall level of China's CPA industry and the requirements of the development of comprehensive national strength, which also exists when we compare China's CPA industry with global accounting profession.In order to make Daxin accounting firm has a better survival and development,it is necessary to study what kinds of effective competition strategies should the accounting firm adopt,which can help it gets competitive advantage competition in domestic and international competitions.In this paper,we discusses the general theory from the basic elements that deciding competition essence and competitive strategies at first.Then the paper makes use of Porter's five competitive forces model and SWOT analysis tool to analysis strategic environmental of Daxin accounting firm.The accounting firm is facing both unprecedented development opportunities and severe challenges.As a result of it,selection and implementation of the effective competition strategy is the key to the development of Daxin accounting firm and the aim of the strategy selection is form core competence based on advantage resources.Finally,the paper discusses the implementation of Daxin accounting firm's basic strategy from optimize organizational structure,scale,diversification of business development,marketing strategies,shaping the organizational culture and brand-building.In terms of organizational structure,the limited partnership is the optimal form of organization to Daxin accounting firm.Through systematic analysis of the environment and resources,the paper discusses what kind of competition strategy should Daxin accounting firm take in order to become bigger and stronger.Besides it also has a certain reference value to the same type of domestic accounting firms.