The Research Of Competitive Strategy Of BaoShi Kela Corporation

The corporation strategy determines the company how to acquire and maintain competitive advantages, and affect the whole industry situation .Obviously, the competing level not only is subject to the growing speed, the marketing requiring situation,but also has closed relationship with the corporation's strategy.HDPE is produced by BaoShi Kela corporation , and the company belongs to the new industry. Though the product is being placed in the period of growth, the he market sale is not good since the 1998, and the performance drops all the way. So far, the company faces the rigorous competition situation. This text use competes strategy theories from the application, combining close together the fulfillment of the company, and analyzing the situation of the company from social macroscopic environment, industry environment and tiny view in business enterprise environments proceeding completely. On the basis of detailed and thorough analyzing, the text pushing forward the competitive strategy of the company in the future development , then evaluating the strategy ,and making sure company strategy endly. At last, with the basis of company competes strategy , pointing out the company how to realizes the future development strategy from various measure that need to be adopted.