Research On Model Of Competitive Advantage Of Enterprise Based On Customer Value

With the advent of the financial crisis, as well as the deepening of study for core competitive advantage of enterprise, potential problem of value chain management process with market-oriented has exposed.Enterprises pursuit market share growth blindly, but lack of research for the mining of customer value and business benefits brought by customer value-added, resulting in the pursuit for short-term interests of many businesses, ignoring the long-term interests, there are many situation of separation between customers and market analysis,it's neither good for the sustainable development of enterprises,nor to survive in a complex economic environment.In this paper, based on the corporate level, aimed at competitive advantage through study of the theory, exploring the model advantages of competitive advantage based on customer value-oriented and improve and optimize continuously. Based on the current research of the theory of competitive advantage at home and abroad, combined with the analysis of the theory of customer value,proposing the model advantages of competitive advantage based on customer value, starting the system study from the level of competitive advantages of enterprise and customer value,describing the key elements of model.And then explain for analysis of customers needs,influence of environmental factors and the mechanisms of CPFR in new era,proposing the assessment model of customer satisfaction and customer value-added.Combine with theoretical and data analysis of ABC cigarette comercial enterprises,provide quantitative support for further optimize the model of competitive advantage of enterprises,and optimize the strategy from several levels include strategic, process and model.Finally, on the basis of theoretical support, demonstrates the feasibility of the operation of applications and prospects at the end of the research.