The Development Of Small And Medium-sized E-commerce Model

The 21st century, has become the economic basis of small and medium enterprises and socio-economic factors in the most active and be the socio-economic sustainable development and an important factor in the prosperity and stability. E-commerce, as a new economic era of the product, but also for small and medium-sized and large enterprises competition provided a good opportunity and platform. Development of small and medium-sized e-commerce through the current situation and problems, analyze the market to small and medium-sized enterprises in the huge business opportunities, small and medium-sized clear the urgency of the use of e-commerce, through the awareness of these opportunities and make full use of information technology services provided by so that small and medium-sized e-commerce development, which in the intense market competition.This article contents is divided into three parts, first of all an analysis of the strengths and the concept of e-commerce; e-commerce (Electronic Commerce, EC) has been recognized as the pattern of the 21st century and a catalyst for new economic model. Understanding of e-commerce, we should start with "modern information technology" and "business" to consider two aspects. We believe that a comprehensive documentation of e-commerce refers to the entire electronic trading activities. From the coverage area can be defined as: the parties to the transaction by electronic transactions rather than through face-to-face interviews or direct way to exchange any form of commercial transactions. From the technical aspects can be defined as: e-commerce is a multi-technology clusters, including the exchange of data (such as electronic data interchange, e-mail), access to data (such as shared databases, electronic bulletin boards), as well as automatic data capture (such as bar code ) and so on. And then analyzed the characteristics of small and medium-sized e-commerce needs and for the specific performance as follows: 1, small and medium-sized business, more than one person is arbitrary to operate their business depends entirely on the success or failure of enterprise operators the ability of the individual. 2, small and medium enterprises to use less capital, the ability to raise external capital will not be very strong, and its areas of activity is limited to small and medium-sized capital used to parade the scope of the industry. 3, the growth of small and medium-sized or not, the independence of its business around by. 4, because the small and medium-sized capital is weak, so the expansion of its industry in the market, many new competitors will participate in, easy to form the situation of excessive competition. 5, SME stimulation by environmental changes or the impact is tremendous. 6, the majority of SMEs use less capital or capital forces weak, its ability to resist risks low, slightly careless, you may in the highly competitive market economy tide capsized. Combination of these factors, accounting for 99% of the total number of enterprises should attach great importance to small and medium-sized e-commerce into motion the process of real business behavior, across all the obstacles and immediately joined the queue to the network economy, and developed countries to share the new economy "cake", and spectators is not outside; carried out according to the present problems of e-commerce analysis, see the total number of enterprises in China accounted for the vast majority of SMEs, many SMEs are facing the growing prosperity of the Internet economy, uncertain about the difficulties the lack of professionals and independent ability to build a network system; does not have sufficient funding; difficult to effective use of online information resources; which enterprises want to integrate into the international market is in serious difficulties. For the type of e-commerce and the advantages and disadvantages compared to draw different types of e-commerce model is the use of e-procurement, third-party platform model, professional e-commerce (ASP) application model, collaboration platforms, and analysis of enterprise the advantages and disadvantages of using these models. Finally, the case of e-commerce analysis.Finally, conclusions and outlook. SME development is the trend of e-commerce in the internal and external conditions are not perfect today, small and medium-sized industries in accordance with their own characteristics and conditions of use of existing resources, to take the appropriate e-commerce model, in particular the use of e-procurement, third-party platform model specialized e-commerce (ASP) application model, types of e-business collaboration platform, thereby promoting the development of small and medium-sized e-commerce.