| With rapidly development for Global Information industrial, many foreign industrial apply Internet online selling method. In PC industrial, such as Dell Company ever made leadership position by online selling e-business. With Chinese E-business entervironment gradually improved, more and more Chinese PC enterprise applies online selling method. But Chinese enterprise online selling PC also encounters more chanllenge.Dell Company had operated for ten years under Chinese business environment. We had tried to devide it into four main periods for Dell China Company online selling PC: Prepare and launch Preiod; Development Preiod; Adjusting Preiod; Improving Preiod. We could know about Dell Company online selling PC model under Chinese business environment operation and development course by introducing every period famous case and special character.This article we study Dell China Company unique online selling case. And discuss Dell Company encounter chanllenge with online selling method in Chinese business environment. We conclude five principle about Chinese enterprise online selling PC. They are (1) Virtualization supply chain system management; (2) Build call center for comprhensive customer service and support; (3) Channel selling support online selling; (4) Build high effigence E-business website; (5) Use Internet online selling tools.By this article we analyze and describe Dell Company ten years operation course in China. We also discuss Dell China Company Online Selling Method's advantage and disadvantage. At last, we could get conclusion for Chinese PC enterprise to operate Online Selling method. |
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