Trendency Of Well-Known Real Estate Development Enterprises Of China

Since the 1990's, the real estate development enterprises of China have went through the adjustment to the expansion, development, integration stage of development. At present, the number of real estate development enterprises is still numerous, but the market share and the level of profitability is relatively low and the debt-to-asset ratio of the whole market is at a high level of 75%. After almost 20 years of stormy trials,a number of well-known large-scale real estate development enterprises had produced. As a whole bar of real estate industry, these enterprises will guide the development of the entire industry.With the comprehensive comparative analysis of the well-known real estate development enterprises, we can see that during the fast-growing market in the period, the expansion of these enterprises and development is ahead of other enterprises, and the downturn in the market, they will take the first price reduction of marketing promotions. In 2008, with the influence of the whole economy, the real estate industry could not escape and the situation is difficult to make change in a short-term. The long trendency of the industry will affect the development strategy of these well-known real estate development enterprises in the future.According to the current bad situation, the well-known real estate development enterprises nust adjust its development strategy in the future development. On the base of the comprehensive comparative analysis, the measures adopted by the well-known real estate enterprises will be: 1) decreasing the selling price for quickly the funds return in the short term; 2) slowing down the rate of expansion; 3) exploring a wide range of financing channels. With the influence of real estate market in the future, improving professionalism, diversifying business, restructuring the industry will be trendency of the well-known real estate enterprises.