A Research On Affecting Factors Of Hot Spring Tourism Experience

China has rich hot resources and long-standing historical and cultural in hot springs tourism, which increasingly become the mainstream leisure style. However, China's hot spring tourism development is in full swing behind the contents of a single form with a similar or even predatory. It did not match the demand for people with diversity and personality. In addition, the academic Research on the Spa Tourism has been lag slightly the operational practice . Based on this background, I hope that through this study to identify the affecting factors on tourist experience in hot spring tourism and their importance, with a view to better guide the practice of hot spring tourism operators and improve the quality of tourist experience.First of all, this study summarizes literature such as the quality of tourism experience, spa tourism and the quality of spa tourism experience on the basis of home and abroad. On the basis of expounding affecting factors on the tourist experience and tourism satisfaction, based on expert advice through consultation (Delphi technique) made an initial list of the affecting factors on spa tourism experience: a total of six self-factors from tourist such as "knowledge from Hot Springs" , a total of 16 factors from spa such as " hot spring water. " Finally, according to preliminary affecting factors , author design the questionnaire.In data analysis and treatment ,using SPSS15.0 statistical tools, factor analysis, variance analysis, descriptive statistics and IPA analysis to verify the affecting assumption factors. Through authentication, eventually come to affecting factors of tourism experience of hot spring tourism, namely, their own experience and hot springs are factors in two dimensions, a total of 22 specific factors. Among them, the former include three main factors: tourist preference experience, knowledge and experience of hot spring and self-regulation. factors from hot spring resort also contains three main factors are as follows: hot water and surrounding environmental factors, enjoyment process and service level factor, the safety and condition factor of shower room and board. Finally, the author rank the importance of influencing factors and assess the status quo of tourism experience of hot spring, and propose the corresponding measures.