| As the development of the Information Age and tourism industry, tourism image not only has an important influence on the competition power of destination,but also has the key effect on the sustainable development of destination,as a result,it has been the hotspot of theory study.Especially,the study on apperceiving tourism image has turned into one of the pop topics,which is related to the aim and the meaning of study-we hope it could be turned the induced factor to attract tourists' coming.Nanyue is a well-known tourist destination,which lies in the national 5A scenic spots.In the history of Chinese Buddhism & Taoism, Hengshan(i.eNanyue) occupies an important position.Hengshan's Buddhism & Taoism have affected the world greatly,especially in Japan and Southeast Asia region.Meaningwhile,the longevity culture in Hengshan also has its splendid history.In recent years,Hengshan raised the brand of "Longevity Mountain" with great fanfare and launched the development strategy of'Chinese TingYue" formally.What is the image in the tourists'eyes? Longevity culture or not? The main ideas of the thesis is as follows:At first,the author synthesizes the research of domestic and foreign tourism image and image perception,and then gives a definition and introduction of the concept of tourism image and the affecting factors,as well as the CIS theory,tourism,geography,landscape planning study and marketing communications.And then,the author designs questionnaires for tourists and potential tourists and carries out investigation.On the basis,the author analyses the three parts of tourists' data population characteristics,travel behavior characteristics and image perception of Nanyue travel separately.At last,the author puts forward the relevant recommendations of the image position,design and dissemination. Research and analysis shows that,in the eyes of the most of the tourists, the religious culture is indestructible and should be the core of Nanyue tourism's construction. |
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