The Research On Chain Commerce Development In New Rural Construction

The New Rural construction is the important content of"eleventh five", while the build and improve of rural market system and the improve of rural circulation are the center of working in the countryside. Because of economy, society, history, etc., the rural area of our country have the problems such as backward circulating organization, single circulating business, confused circulating order, weak circulating network. Not only weaken Peasants' welfare, has restricted the potential consumption demand in the countryside, influent a series of work of countryside, but also exert an unfavorable influence to national construction of various fields of the overall situation too.Chain operation is regarded as a kind of effective form of the modern goods circulation style, represent advanced productivity of the field of circulation. The scale of management of chain, and networked, standardized characteristic, accord with the demand for rural development of our country at present, and an effective way that realizes it is modernized to circulate in the countryside. Such commercial form helps to purify the rural market, offer the safe, good and inexpensive production life consumer goods to peasant, also can achieve industry link through the joint of circulating resource of urban and rural areas, increase peasant's income, promote the development of rural economy.Development of chain commerce in the rural area of our country possesses necessity and feasibility, this text regards this prerequisite as the starting point, has probed into the goal that the commerce of chain should reach in the development of rural area, and then has analyzed regional factor and way of development. The development of chain commerce of our country is short, inexperienced , so should pay attention to the summary of experience, and the country should give play to the role of leading and supervising too, make the chain commerce grow vigorously in the countryside of our country, achieve the goal of deepening rural reform of circulation system.