Research On Customer Value-based Synergy Marketing

In the opening pattern of global economic integration, enterprises have taken place within the internal and external environment change radically. The situation of limited resources, the enterprises pay more attention to the synergy of resources. Marketing is one of the important functions, the competitive environment on a new marketing requirements. Synergy marketing as a new marketing model, you can easily make many enterprises face brutal and fierce market competition, increase market risk-resisting ability, and marketing at home and abroad in favor of more and more enterprises and the attention of scholars.In this paper, expatiate the research background and significance of Synergy marketing, an analysis of the status quo at home and abroad, this article identified the research framework and research methods. Research on this topic and then the relevant theory of the rich connotations of marketing synergy. Then made to the system, objectives and coordination and effectiveness of marketing-oriented collaborative design system, the guiding ideology, on this basis, build a co-marketing system, including the implementation of the premise of synergistic marketing, steps, the value of support systems and practice. After the application of Porter's diamond model of a joint marketing, the formation of the diamond marketing model, to analyze the competitiveness of synergistic marketing, the use of AHP model for each of the influencing factors and their sub-factors to calculate their weight stratified so that enterprises in the implementation of the process of collaborative marketing grasp of each element of a degree. Interspersed in the text of the case is an illustration of Synergy marketing in China's enterprises have been small-scale test knife.