A Study Of The Development Strategy Of M Company

When the Chinese private corporations turn into middle scale ones from small scale ones, some problems maybe occurred. Firstly, they often lose the development directions. Secondly, the characters of the top administrators maybe become the negative factors for the developments of these corporations. Thirdly, the lack of the management experience will limit the developments of these corporations.M company is currently facing the same problems as we have described above. The direction is blow hot and cold; the strong culture leads the lack of human concern; effective communication system and team can not be erected; the management of manufacture, quality system and daily work are in chaos.This paper tries to analyze and solve these problems from the view of strategy. It makes a full analysis on the internal and external situations of M using the classic frame of strategic analysis, trying to find the threats and opportunities which M faces and the strengths and weakness which M has, then, point out the development strategy of M. Lastly, the plans and suggestions have been given from the points of strategy implement.