Research On The Development Of Network Advertisements In China

In 1997, China presented the first example of network advertisement, during more than ten years, network advertisements in china has high-speed developed, glories and dreams are interwoven.Affected by various factors, network advertisements in china presented the gradual characteristic in its developing process. This article attempts to scan the whole developing process of network advertisements in china, and summarizes the gradual characteristic according to each kind of characteristic.The paper is divided into five chapters:Chapter1, Clarify the research background and the purpose of the research, introduce the main research methods briefly and build the overall framework of the study.Chapter II, From the point of network advertisement's concept, network advertisement's characteristic as well as network advertisement's forms, we make a general introduction of network advertisements.Chapter III, Network advertisements development is decided by the internal and external factors. Through analyze the internal and external environment factors, we attempt to in-depth understand the influence of network advertisements.Chapter IV, According to the gradual characteristic, network advertisements in china divided five developing periods: embryonic stage, adverse circumstance rise stage, spanning stage, tends to be mature stage and the test stage. Next, we will analyze the background, development and characteristics of network advertisements in china from different development stages.Chapter V, According to the scan to whole developing process of network advertisements in china, we summarize the shortcoming and trend of network advertisements in china development, hope bringing a little significance for the network advertisements in china development.