The Market Analyzing And Marketing Strategy Of Inductor Component In S Company

With the rapid development of Chinese information industry and the strong supporting of national industrial policy,as the key parts of electronic information products,the electronic component industry will meet many opportunities and challenge。But in the furious challenge and opportunity,if our enterprise has made the reasonable marketing strategies,it's very important for the enterprise's development。This thesis will analyze and study the sales and market policy of the inductor components。As a case,S Company will be best studying example,it is the best company of inductor component industry in China。The outline of this thesis as followings:At the first,this research introduces some relative marketing theories,this thesis will analyze the market by using them。Then it introduces some knowledge about the inductor。Third,it analyzes the Chinese inductor market and brings the questions。Then it introduces S Company and uses the competition-theories to analyze the industry and competitors。It will show S Company's strengths,weaknesses,opportunities and threats。After reviewing their sales and market strategies,it points out some weak。Finally,it provides some suggestions for the correct market strategies。This thesis consists of six chapters。Chapter 1 is an introduction,discussing the purposes,meaning,study way,relative theories and structure of this thesis。Chapter 2 is an introduction of inductor production。Chapter 3 is the marketing analysis of inductor industry。Chapter 4 is the industry competition of S Company's inductor production。Chapter 5 is sales analysis and market strategies of S Company's inductor。Last chapter is the conclusion,summing up the research results。...