| With the rapid development of information technology,human society has entered the era of information economy,and information products is continuously occupying an more important position in the market.The scientific and reasonable pricing of information products is an important issue,which influences the healthy development of information industry.Based on the study of pertinent literature,this paper proposes a collaborative pricing model for information products,which can reflect the leading role of consumers.This paper attempts to deeply study at following 3 levels,which's meaningful to improve the rationality of pricing for information products.First,this paper defines the concept of information products,and emphasizes the consumers' positive effect by analyzing special characteristics and market structure of information products.And we point out that the traditional pricing method does not apply to information products.Then,through analyzing individual pricing,versioning pricing,and bundling pricing,we can find these methods have the limitation to consumers.Because they can not reflect the consumers' positive effect,so this paper tries to establish a collaborative pricing model by combining qualitative and quantitative analysis.Finally,based on the related assumption,this paper finds that the application of collaborative pricing strategy can make consumers' positive effect come true through economic analysis and case study.And this strategy can improve social welfare and market efficiency by reducing the information asymmetry in the market.This dissertation contains some innovation on the following aspects:First,in the process of study on pricing,we consider consumer as a leading factor in pricing model in order to realize the consumers' positive effect,which is gradually becoming obvious.Secondly,based on the strategy process,we use price and the number of components as two parameters in the new model,and verify the model by qualitative analysis and quantitative analysis. |
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