Research On The Personalized Service Cost Of The Clothing Network Customization And The Pricing Model

As a new production pattern of garment, apparel network customization can satisfy the pursuit of individualization of consumers and get the more and more attention of the consumers and producers. At the same time, the development of the apparel network customization is still not perfect in our country. There have many problems need to be solved, such as the quantification of consumer personalization services, how to construct a reasonable pricing model and so on.In order to solve the relevant problems of the apparel network customization, and promote its further development, in this paper, the online pricing is the research object, the cost of quantification of consumer personalization services is the research core, design the quantization table on the basis of the actual market demand of the apparel network customization, take the grey fuzzy comprehensive evaluation model as the cost of the tool,to research the online pricing.This paper is divided into the following five parts:(1)The first part is the theoretical basis of this study, there have the overview of the apparel network customization, the relation of the cost and the pricing, the relevant price strategy, the research of the comprehensive model, and the knowledge of the relevant information system of the pricing system(2) The second part finds the factor that impacted the cost based on the theoretical research, and the differents analysis of the apparel network customization and the apparel mass customization in the design、plate making、production process, delivery,sales and consumer participation. The next, design questionnaire survey and the use of SPSS to analyze the data, and finally get the influence of the cost factors of clothing network customization. These factors can be divided into the clothing network customization service cost and the same total cost of mass customization, and obtain the study and quantization important part of the cost personalization services.(3) The third part is the focus of this paper, to quantify those factors that influenced the service of the clothing network customization, this paper will understanding of the cost factor, find out the appropriate measuring points based on the connotation ofthese factors, and use the relevant mathematical formula to design the corresponding factor quantization table.(4) The fourth part is the synthesis of these costs. Taking the grey fuzzy comprehensive evaluation model to multiple cost factors based on the realization of the quantification. And obtain the online pricing model of the apparel network customization based on the comprehensive cost into and the cost plus method. Design and implement the pricing system based on the knowledge of information system and the pricing model.(5) The fifth part is the empirical part of this paper. We can get the part that need to be improved of the network retail pricing system of the three guns through comparing the actual network retail pricing system to the theoretical pricing systems, to verify the correctness of the pricing model and pricing system.Innovation points of this paper are mainly in theory and practice.In terms of theory basically has the following three aspects:(1) Research, analysis and confirm the customized personalized service costs, to provide a more comprehensive refernce for later research on clothing online pricing;(2) Interpretate the connotation and characteristics of personalized service costs to achieve its quantitative, make more science for clothing network customed;(3) Using grey fuzzy comprehensive evaluation model to synthesis of personalized service costs, providing the basis for online pricing.The practice: through the three guns to verify this pricing model, and design pricing system according to actual situation, to offer reference to the online pricing for the enerprises.