Shandong Wohua Pharmaceutical "Xinkeshu" Marketing Project Programming Research

Along with the high-speed development of the medicine industry, the medicine market has become the buyer market, the market competition is increasingly vigorous.The medicine market sale faces the change face to face:On the other hand national aim at the law, laws of the medicine market increasingly perfect, the our country joins the WTO is after, for strengthenning the our country the business enterprise is in the domestic and international on the market competition ability, our country in 2002 since produced the business enterprise to all drugs attestation of GPM, make many small drugs that not agree with to match provision produce the business enterprise gradually drive eliminate, the medicine business enterprise of large-scale buy, reorganize to have become the irresistible general trend also"On the other hand, the our country drugs consume the market potential huge, ex-50 strong medicine companies in world all have already established the joint venture company or the drugs research centers in the our country, and the set set up own marketing troops;Gradual exaltation of the third consumer character, consume the mental state and behaviors just be gradually maturing.The huge development potential and gradual mature consumption communities brought the rare development opportunity for the medicine profession.This text guides in the related theories under, pass the analysis to currently the medicine market present condition and characteristics, especially the Chinese medicine medicine market need variety and the exterior environment to the opportunity of our company and threaten, and the good and bad condition analysis that company own, the usage need theories analysis, the consumer analysis, the market fixed position and 4 Pses(4Cs) of marketing combine the modern marketing theories of etc. of strategy, around existing marketing present condition of company, discover that it develops to suffer from in the existent , help it puts forward a set of system and maneuverabilities of marketing combine the project, attain the increment to sell the quantity, strengthen the purpose of the business enterprise competition ability.Produce the business enterprise to the Chinese medicine in the development medicine at the same time, how develop under the new environment and innovation, strengthen its core competencies, the value that have to draw lessons from.In the concluding part of this article on China's manufacturing enterprises of Chinese medicine in the new environment, development and innovation in marketing strategy to enhance its core competitiveness, the corresponding response.