A Study On The Interpretative Effects Of Interpreter On Heritage Tourism

With the rapid development of heritage tourism,simple sightseeing can no longer satisfy the needs of tourists.An increasing number of tourists think travel is an effective way to learn knowledge and improve their quality.Cultural heritage interpretation system has to face a higher demand.Based on this background,the author tries to test whether interpretor's service can be taken as a management tool to resolve the problems and to change the improper behaviors of the visitors.This research selects the Ding Tomb as the research area.Through questionnaire,deep interview, field survey,the paper analyzes the characters of the visitors and the satisfaction to the interpretor's service.Then the author adopted three indexes as the evaluation factors such as the acquaintance of the knowledge,the change of attitude and behavior.The results are as follows:The visitors who have interpreter service have higher efficiency for leisure experience and got higher scores in attitude test and behavior test.However,there is no significant difference between the visitors who has the interpreter's service or not in knowledge test.The paper also gets the conclusion that if interpreter service in the culture heritage is planned carefully and reasonably,it can be a very useful tool in the visitor management.