E-commerce Mode Of China Architectural Decoration Industry

Architectural decoration industry has developed rapidly in recent years,but the major trading between domestic industry building decorate enterprise and materials business is on the traditional building materials supermarket,and the cost of transaction is high in materials procurement.It is urgent for the industry to establish an e-commerce mode and systems for building decoration materials supplier.Based on theory study on the marketing theory,value chain,e-commerce mode, architectural decoration industry marketing mode,the existing business processes and value analysis,especially the architectural decoration materials suppliers(adornment material production,marketing firms),the contractor(adornment design,construction enterprises) in the industry and characteristics of the owner and the role relationship analysis,found the key nodes—designers,design activity.With industry need standard list of background,the new e-commerce platform should be based on the Online Material Purchasing List Production System.Then I analyzed the new e-commerce mode of construction and operation of funds, market leading party and the value chain analysis and management,and the new mode of e-commerce platform implementing subject should be implemented in industry association,and the main organization has conducted the preliminary analysis and design.Finally,I design the new mode of architectural decoration industry e-commerce platform module structure.The new mode of e-commerce platform includes online material purchasing list making system,building decoration materials procurement systems,stylist people working platform,the design and construction of the enterprise working platform,and building decoration materials suppliers working platform for several important modules.