China Mobile Province Branch's Marketing Strategy Study Under Wide Business Model

China's telecommunications industry has entered the era of the whole business, the three leading operators are busy at present to carry out more basic network or re-building. For operators, full-service business, after all, is not a simple binding, but also depends on the operator from the front to adjust the overall background. The purpose of this paper is that in the whole business of how to proceed with the integration operator and marketing.Integration of the global telecommunications industry has become the main trend of the current, full-service telecom operators is to promote the importance of moving toward integration engine. The face of the entire business operations of this new stage of development, different operators as a result of the resources, capability, development of different transition models will be different, but all operators are opportunities and challenges. This paper studies competition in the new situation that the mobile companies in the North province as an example to study how successful implementation of China Mobile in transition.The innovation of this paper is the current operator China Telecom to operate the actual situation of decision-making (the direction of the Group of the main decision-making bigger and tactical aspects of the provincial company decision-making in conjunction with local realities), by regression, discussion, research and other methods, quantitative and a combination of qualitative research, to explore the basis of an overall strategy based on the company's marketing strategy. MBA thesis, as it speaks highly of the characteristics of the largest papers.