The Reforms Of Motorola Telecommunication Network Service Strategic

This thesis describes the service management, service strategy and strategic reforms as the core theory. Following the basic processes of strategic reform, it analyzes the Motorola's services strategy as well as the status of Chinese mobile communications network services markets, and then it put Motorola in the event of communications network services to the critical issues.In the proposed "growth" or "contraction" of strategic issues, this thesis analyzes Motorola's communications services within the internal and external environment as well as the advantages and opportunities by using the Porter's Five Forces and SWOT analysis methods. Then it selects "growth" as the general company service strategy direction. Consequently, by necessity and feasibility analysis, it determines to use the differentiation as the service competitive strategy. Then, the thesis sets on how to implement the specific differentiation reforms for Motorola network service strategy in detail. According to the thesis, Motorola should follows the differentiation core theory by the brand, product quality, features, innovation, service which are major contents and forms of it. The thesis proposed that MOTOROLA network service should execute a comprehensive strategy reform in service brands, service product innovation, service marketing, as well as internal management in order to establish Motorola's competitive edge as a comprehensive service provider.In this thesis, the last chapter illustrates a new Motorola product MOTORICH services, to give a more detailed description of how to achieve all the strategic differentiation reforms by introduce this new service production. It ensures all proposals issued by the thesis more intuitive, believable and deliverable.