Calling Card Design And Applied Research

With China's booming telecommunications industry, the calling card design and applied research will become an inevitable trend.However, from the point of view of combining traditional culture, art and application of graphic design, the research achievements of the calling card design and its application is relatively small. Theories and academic works of the calling card design are also very scarce.This paper begins with the Analysis of the cultural foundation and the Aesthetic of calling card design in China. By using the language of call card design, this paper analysis special visual element, its design rules and development trends.The main contents of the study include:1 .Design concepts under the influence of traditional Chinese culture and Western culture and their applications. The analysis found that modern concepts of aesthetic tastes and changes in consumption concepts impact the integration of Chinese and Western culture in the modern design of the calling card.2.This paper analysis text, graphics, color and material , which are the four basic elements of visual design, in the design principles and methods of calling card. This paper also analyses the design principles and methods of the operator logo, and other special visual elements, emotional understanding and grasping the understanding are essential to the design of highly expressive and artistic charming collection of calling cards3.From the confusion between the space, unified associated with systemic point of view, this paper further analyses and sums up the specialty of the design of calling card.4.This papger catogarizes call card based on the themes of the design, and analyses various types of calling card designs and provides design guidances for all sorts of calling cards.5.From the perspective of sustainable development, this paper researches calling card production materials and visual experiences, and provides solutions to the design of environmental friendly and visual enjoyment6.Through more than theoretical research, the author combines practical experience to explain why calling card design is different from other graphic design, the author also summarizes the unique features of calling card design, and explores patterns of modern calling card design in detail.