An Analysis Of How The U.S.Company Monsanto Establishes Its Predominance In The World Food Market

The dramatic rising of the world food prices from 2005 had created a global food crisis and social unrests in many countries.However,due to the great competitive advantages,several global food companies had become the biggest winners during the new round of food crisis.Now they are still maintaining a high level of revenues in the world food market,and would like to make more profits as expected.This thesis selects Monsanto Company as the case of study and tries to analyze how this food Giant created its global predominance presence from liberal perspective and radical perspective.This thesis holds such a view that Monsanto Company is mainly dependent on transnational market forces to establish its global predominance. Monsanto's competitive methods are complicated:not only the allowable market means(such as patent protection,consumer promotion,cooperation with other food giant,etc.) but also unallowable means(such as sterilization of seeds,hiring detective companies,special help from the official power,etc.).This thesis firstly describes and evaluates the global predominance presence of Monsanto,and then concretely analyzes how Monsanto uses allowable means from liberal perspective and unallowable means from radical perspective to establish its predominance in the global food markets.Finally,on the basis of comparative studies of the two perspectives' explanatory power on the transnational corporations,this thesis preliminarily argues that in the globalization era the global company has been becoming a new power form in the world power structure.In conclusion,this thesis summarizes the means and ways that Monsanto has committed in the process of building its global predominance,and then puts forward some suggestions for China to deal with the challenges from the global food companies.