On The Marketing Organizational Innovation Of Lonkey Ltd. Of Guangzhou

Until today,most companies of our washingmate industry had been appearing to make scenery marketing showing in the market so as constructuring their core competences.Those activities would be so extensive but ineffective as to draw forth the price wars time and again, which had led the industrial/market share to be concentrated upon some strength brands.It is important for the companies to improve their management by reforming their marketing organizations scientifically.The thesis studies by focusing on the problems of Lonkey Ltd.of Guangzhou.According to the theories of organizational innovation and marketing,the paper discussed the innovations of the marketing organizational ideas,marketing organizational frameworks,marketing communications and its management,based upon the analysis of the changes of the business environment.The basic viewpoint in this paper is very simple.The power that driving a firm's marketing organizational innovation comes majorly from the outside market competitiveness and the firm's competitive strategy.Under the present circumstance of the extensively washingmate industrial competiveness,the companies which seek the sustained developing strategies have to be reforming their marketing managerial organizaions to improve their competences and competitive advantages.