The Analysis Of UBS Private Banking Business And Its Inspiration To Chinese Banks

Since the birth of regal class dedicated private banks from 16th century, it has been developing in Europe and America for more than 300years with its unique business model which distinguishes itself from the traditional commercial banks. Along with the accelerated cumulation of the private properties, the needs of extended capital management from the enormous group of magnates become more and more intensely. That makes the private banking become the engine power of banking.Not until China's entrance of WTO and the emergence of the Chinese rich class, this private banking financial service has been imported into China, and attracts high attention from China's banking industry. As the number of the healthy and the average level of private possessions keep on rising year after year, the development of private banking in China has assumed enormous potentials. Thus, it is significant for the acceleration of banking reform and the enhancement of comprehensive competitiveness of commercial banking in China to strengthen the research and development of private banking.As the top international banks, UBS has won the best private banking of the world for six years, its successful experience about private banking business has become a mode in banksl. At present, Chinese private banking business just started Choi, drawing on the experience of advanced western banks is essential. Whether the management, business scope, or the areas of development, there are much UBS private banking business should be referenced, researched by Chinese banks. Studying the major international private banking business and philosophy of UBS is good for China's banks, and that is also good for the development of private banking business in China.This thesis has five chapters. Chapter one is introduction. First, there is a introduction about the significance, the background, the structure and the major innovation of the topic. Then, analyse the researches of foreign scholars on the private banking business. So that, readers can know about this thesis generaly. Chapter two is the overview of the private banking. Begins with the definition of private banking, illustrates some major characteristics of its development, in terms of the target clients, major products and service, the difference between private banking operation and financial management for honored clients, and the relevant procedures.The third chapter made a profound and detailed reserarch on the UBS. Introduces the important experience of the development of USB in that Switzerland is one of the earliest cradle lands for private banking, and it still takes the leading place in this global field. Therefore, this part make a detailed introduction of UBS about its service, the customer relationship management, the defination of customer's investment programs, the development strategies ,and so on. UBS divided the customer managers into three different levels, so the customer managers can provide "perfect" service to clients under the control of close cooperation; The model of "One Firm" is the most important wealth management of UBS, because of the integration has more value than diffused units; It is a magic weapon for UBS' customer relationship management that focus on customers segmentation, the customers' experience, and the details service; UBS has established its own strategic position clearly for more than 20 years since it founded, it's worth to study this long-term strategy for Chinese banks.The fourth chapter is the development of private banking business in China and the problems which are faced by the Chinese banks. Firstly, make a analysis about the market of private banking. Then put out the shortcomings of Chinese private baking through the development of both foreign private banking and Chinese private banking in China, such as organization structure is irrational, financial product is not variety, there are not enough professional market managers and so on.The fifth chapter is the manage experience about private banking of UBS enlightes Chinese banks. Private banking is a systems engineering which includs business philosophy, management system, technology, product development, marketing, personnel training. So it is necessary for Chinese banks'reform to study UBS from five aspects which include the organizational structure, products, market managers, services, stratege.Tranform the traditional management system into flat-driven management system, exerting the financial company synergistic effect simultaneously; Chinese banks need to pay attention to both product innovation and the support of IT systems and the brand; It is necessary to emphasize four aspects which are experts, evaluation mechanisms, training mechanism and incentive mechanism, in order to produce local excellent resources; Retain customers through effective management of customer relationship; Focus on the international cooperation and the internationalization of Products to meet the needs of private banking business.In recent years, the research about private banking in our country always focus on the problems which Chinese banks faced on and their proposals. But the introduction about foreign private banking is general and decentralized. The innovation in this thesis is that focused on the only one foreign bank instead of introducting private in a broad view, making a detailed analysis of the success of UBS'private baking; At the same time, separate the experience of private banking of UBS from the constraints in order to study the recent Chinese banks better. However, because of the limited privacy of private banking, the details about operation of UBS is less, although get the information of UBS in many channels. This is also the shortcoming of this thesis.