The Investigation Of Digital Entertainment Website About Zhejiang Province

The digital entertainment industry according to the cultural industy based on the animation,cartoon, network game,ect. The digital entertainment web and column is the one which regard the above cultural as principle part and grow up with the development of website technic. According to this definiton,the contents include mainly the animation,game and mobile website or the related column on the web portal. Our life is pulling into the ages of entertainment ,and our technic about network changed day by day. The digital entertainment will certainly surmount the tradition entertainment and our life will have more unexpected variety.This paper tided up the reason ,developpment of entertainment website.Compared with website abroad and home ,the content elaborated the analysis of column srtuctrue,web operation.,such as the difference,disadvantage or advantage and the reason of these problem. Above these supports ,we can picks Zhejiang unique environment from three aspect: Economy,Culture and Policy. We enumerated typical and better developped models on animation,game and mobile fields in Zhejiang province,and found out the our disparity and potential by contrast domestic and international development of the related realm respectively.In virtue of questionnaire, we can unscramble the market need, column constitution and advertisement foreground from audience views. The answer will be more practical and more actual. Although there are the advantage of the economy and humanities exists in Zhengjiang province, we need to experience the pressure of market competition, lack of technique and contents absent. We still need to be continuously on creativity and adjustment to evade the various risks that the benefit will bring. In order to obtain the long-enduring development on the subject of digital entertainment, we should concentratde on the police induction, website contents construction as well as law surveillance.