Research On Competetive Strategy Of Suzhou GreatStar Software Technology Development CO., Ltd.

With the rapid development of Chinese economics, especially, the policies of punish piracy's software manifest, Chinese industry of CAD entering a strong development period. During the period, Suzhou GreatStar Software Technology Development CO., Ltd. Obtains good environment for rapid development. Based on competition theories, this thesis focus on quality and quantity analysis of company's interior advantages and weakness, exterior opportunities and threat, to find out the appropriate strategy for the company growth and development in the more competitive and volatile market.This thesis obtains the optimal strategy plan and implements and controls the strategy plan through quality and quantity analysis based on the enterprise strategy plan. It use the SWOT model in valuation and selection of strategy and integrating company's interior and exterior resource with state policies and industry development trends, then gets the optimal strategy plan and control and harmony tasks needed in strategy implement.The enlargement of market must lead to escalate the competition among the industry. Under such environment, this thesis put forward that using the quantity method to analyze enterprise's resources and optimally select the strategy plan.As a result of author's subjective and objective reason, the present paper definitely has some deficiencies. But the author hope that the paper can impel the Suzhou Great Star Software Technology Development CO., Ltd. further to establish and preserve the competitive advantage. Simultaneously the paper also uses for reference of other CAD compile enterprises...