The Analysis Of XAF's Competitive Strategies

So far the light aluminum foil market had become aboil in China. Xiamen Xiashun Aluminum Foil Co., Ltd (ABBR. XAF) wants to survive in the aboil market; it should plan and prepare competitive strategy completely.The corporation development depends on its strategy. This thesis analyzes outside and inside resources of XAF, makes a competitive strategy that adapts to development.This thesis introduces the basic information of XAF, analyzes it with the conclusion of its main experience and advantages; then through the comparison with its counterparts and competitors inside and outside China and within the aluminum foil market, analyzes the macro-environment and the 5forces, clarifies the advantages, disadvantages, opportunities and threats to XAF.Through sufficient analysis, the thesis draws conclusions as following.1. The outside opportunities outweigh outside threats and inside advantages outweigh inside disadvantages to XAF.2. XAF should take growth-oriented development strategy.3. Under the growth-oriented development strategy, XAF should take low cost strategy.The competitive strategy clarified in this thesis will give some instructive ideas and applied values for XAF's business and development.