The Economic Analysis Of Distribution Channel

The historical process of distribution channel is depicted in this dissertation, presenting a whole picture about the change of it for the manufacturers from the divide-the-work point of view. At the same time, the author thinks the source and development of distribution channel is an economic course and the reason lies in the sequential divide-the-work process. One the hand, the fall in cost about transaction deepens the divide-the-work process, strengthening the information dissymmetry, which makes the diversification of distribution channel and increases the quantities of lay; on the other hand, the competition of distribution channel becomes more and more severely, the information about market becomes more and more shared by everyone, which decreased the quantities of lay. Besides, the distribution channel is stated in the paper, in order to make the manufacturers can grasp the picture in which not only the incentive and the condition about the source of distribution channel is depicted perfectly, but also how to predict the trend is specified. The diversification of distribution channel and the limitation about distribution channel is also stated from the economic view in this text, from which the rational manufacturers is willing to choose the shortest distribution channel in all kinds of different markets. Furthermore, the three-dimension model is based on the three sides, including the-customer-think technical difficulty, price sensitivity, standardization of products, in order to state how to choose the combination of all types of distribution channels. Moreover, the basic principal , which both the design is built on the historical process of enterprise's distribution channel and it must accord with the trend of the change about distribution channel , about how to design the distribution channel is depicted in this dissertation.