The Analysis Of Constructing Retail Network Of Product Oil Of Guangdong Oil Company

Petroleum is a very special economic product. Because of its characteristics of scarceness, uniqueness, important strategic value and economic profit, petroleum industry has become the pillar industry of national economy. As the lower reaches of petroleum industry, that oil products selling enterprises play the role of supplying the market and meeting the needs of customers, at the mean time, they also have their own needs to exist and develop.In the competition for the sale of oil products, Global markets, meeting the needs of customers and the normalization of change have become the basic traits of competition for market of modern oil products selling enterprises. The competitive core of oil products is no longer limited only in the competition of profit, but has the new traits of the comprehensive competitions of profit, market portion, competitive advantage and core competitive power. The four sectors above make up of the chain of causality, in which enterprises of oil products are competing with each other in modern society. In order to keep the capacity of long-term profit, an enterprise must gain and continuously expand its market proportion. The maintenance and expansion of market proportion depend on the selling advantages of an oil products selling enterprise, and the maintenance and creation of the selling advantage source from the core competitive power of an enterprise. As a part of constructing core competitive power, domestic oil products selling enterprises must set up a scientific and effective management system of retail network as soon as possible, continuously improve it in practice, so as to keep on increasing the business achievement and comprehensive competitive power of oil products enterprises.Within the whole petroleum industry, the sale of oil products is not only last sector, but also the most important sector, which is key point of realizing the chain value of whole industry. Making all effects to develop terminal selling network is the base and key point to expand the scope of enterprises and increase their capacities, maintain their sustainable development, and also the main development strategy of oil products selling companies.This paper makes objective and careful analysis on the consumption market of our country's oil products, competitive pattern of oil products selling enterprises. and the retail network of oil products selling. A forecasting about the development trend future market and a further analysis on the Guangdong Oil Company are made. On these grounds, a whole construction plan and management measures for the retail network of oil products selling enterprises of the Guangdong Oil Company are put forward...