Study On Relationship Between Staff Satisfaction And Psychological Contract In Travel Agencies

With the opening of travel agencies trade in our country to both abroad and home, the competitions among travel agencies are increasing. At present, the high rate of the brain-drain in the travel agencies brings about high pressure to the operation and management of the travel agencies in China. How to attract and persuade excellent talents to stay on and bring their abilities into full play is a problem for travel agencies to solve urgently. To establish good psychological contract so as to increase the staff satisfaction is one of the effective method to persuade talents to stay on. At present, the researches concerning problem of the staff satisfaction and the psychological contract and evaluation of staff satisfaction in the travel agencies at home are not sufficient, thus, there is an important sense to research the problem both in theory and practice for the management in travel agencies.First, through comprehensive researches and theoretical analysis, the author thinks that there is a relevant relationship between staff satisfaction and psychological contract. Then, the viewpoint has been verified with the result of practical analysis and investigation data. Thus, three important effective factors concerning the staff satisfaction are singled out: work reward, interpersonal environment and the work itself. On basis of this, the author establishes the mutual motion mode of the psychological contract—staff satisfaction, and uses Secondary Fuzzy Comprehensive Evaluation to establish the evaluating quota system for staff satisfaction in travel Agencies. Last, in conclusion, the author sums up some solutions to how to establish good psychological contract so as to increase the staff satisfaction.The creative ideas in this thesis are to introduce the theory of psychological contract into travel agencies management. The author expounded in a convincing way the relationship between staff satisfaction and psychological contract in travel agencies with theoretical analysis and practical investigation and also creatively explores how to establish the mutual motion mode of the psychological contract—staff satisfaction and the evaluating quota system for staff satisfaction in travel agencies. The author hopes to rich the theory of management and also offers some enlightenment for the practice of management in the travel agencies in China through the research of this thesis. There is a vast space for the research of evaluation of staff satisfaction and construction of psychological contract in travel agencies.