| A lot of research focused on the whole financial industry opportunities in China. They found that a rising standard of living has sparked a growing demand by Chinese consumers for financial services, opening up opportunities for banks in wealth management, credit cards, mortgage loans, auto loans and other consumer loans. And, they also found Economic growth has also produced a growing demand from commercial and investment banking services.This paper pays more attention to personal banking sector, to define risks and opportunities in this field and the special opportunities in more detailed segment market, which are different from other banking sectors, by analyses of both macro and micro economical environment, target bank's SWOT analysis and so on. Finally strategy suggestions are provided on the basis of market segmentation and position for the specific bank. |
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