| Since the first simulation mobile communication equipment was made in Guangdong in 1987, the mobile communication market has developed rapidly. With the appearment of the digital mobile communication system and CDMA, the mobile communication market sharing surpasses quickly the fixed-line telephone, and becomes a communication domain which is developing the most quickly and competitively .Daqing Mobile Communication Company is facing the unprecedented challenge, mainly concentrating in two aspects-Daqing Unicom Company and the Daqing Petrol Communication Company.This article summarizes present situation, the characteristic and the challenge of mobile communication market development, analyzes internal and external environment of Daqing Mobile Communication Company, studies present situation, the trend of development and the competition situation of Daqing mobile communication market, and analyzes competition situation of Daqing mobile communication market thoroughly adopting the SWOT analysis method. Based on this, it carries on the deep segmentation to Daqing mobile communication market, and makes the survey about the preference of customs of different age section and ocuupations to every conduct of Daqing Mobile Communication Company. According the survey it makes the scientific forcast on Daqing mobile communication market potential using the regression forecast and the time series forecast model .It points out that the main development target of Daqing should moves in the countryside from now on with rural economy's fast development and the farmer living standard's enhancement.Besides Daqing Mobile Communication Company must subdivide the brand, the adjust product strategy and the price strategy, expand the development marketing channel, finish the promotion work.What's more the article proposes strategy which is should adopted by Daqing Mobile Communication Company in the customer satisfaction the countermeasure in order to maintain or expand the market advantage . |
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