Study On The Trade Marketing Strategy Base Entironment

China is the biggest country of tobacco industry and consumption in the world. Most tobacco multinational group e.g. PMI, BAT and JTI still think that China is their main strategy marketing, though sales monopolization for tobacco in China up on up to the present. Now some office of each tobacco multinational group set in China. They apply the quota from CNTC for their production of main brands, import their production through CTI and sales through CCSMC. Some of tobacco multinational group prepare nearly 20 years in order to they can really enter Chinese tobacco marketing. Some change following China join in WTO, the special tobacco license had been canceled, the Import Tax decreased. At same time more challenges coming too, such as"changing consumer","influence of technology","media fragmentation","societal expectations","shareholder expectations","restrictive legislation". The Vision of each company must be base on their trade marketing strategy. So that, if you want to have the change, face the challenge then you must fit the entironment trade to build the competition of brands.As a staff of a tobacco multinational group, the writer studied the background of entironment and the situation of Globe and Chinese tobacco maketing. To analyse the BAT's strategy objective, choose, implement, evaluation according to theory of trade marketing.Some created point as below: 1.Distribution Excellence 2. Explain"What is DX","When is DX relevant?"and"DX application"3. Presentation CDR in promotion and explain some relevants of CDR.