The Research Of Saiwei's Development Strategy

Saiwei is a high-tech manufacturing enterprises of non-standardized equipment based on the research and development, manufacture and sale founded in early 2002.After six years of the company go from strength to strength and development, currently has a total of 186 employees, the total number of 6,700 million yuan in fixed assets. With the advances in science and technology, machinery processing and manufacturing equipment for the production of the requested increase, a single machine with a fixed mode of production lines has been difficult to keep up with the pace of development of modern manufacturing. Against this backdrop, there have been a number of specialized equipment needed to provide for the manufacturing enterprise, which features products to the needs of users for the guidelines, there is no fixed standard, and with considerable flexibility. We have been in the industry known as non-standard equipment manufacturing, Saiwei's just such a non-standard equipment manufacturing enterprises, the main product is a flexible manufacturing systems (FMS).Saiwei companies now have a certain scale and began to rely on core competencies into market-oriented rapid development period. At this critical time, in order to do business there, to find new profit growth point, so that's a reasonable right direction, needs three to five years to establish a clear and realistic development objectives; suitable for the development of the company's Development strategies, including research and development strategy, marketing strategy and innovation plans to improve the management system and human resources management system. Based on Saiwei's business situation and development environment, in the full analysis of the external environment and internal business conditions, we identified Saiwei's development strategy and guiding principle, the core competitiveness of enterprises, development goals and priorities.First of all, through analysis of Saiwei's external environment and internal resources with SWOT analysis, we have comprehensive assessment of the external environment for opportunities and threats, internal strengths and weaknesses. The company's strengths lies: with advanced electronics and computer application technology development capabilities; have advanced manufacturing equipment and advanced manufacturing technology; in the automotive industry and related areas has some advantages; be able to provide users with a high degree of personalized service. The company's weaknesses lies: the weak capacity of technical innovation, technological progress has been restricted; market coverage is not enough, the company's influence is not strong enough; lack of human resources; quality management and information technology companies with a lower level; cost control system and not a means of Rigorous; no long-term strategic partnership. Business opportunities faced by the domestic non-standard equipment, a huge market demand, particularly in the local automotive industry will be expanded to more rapid development of non-standard equipment, at the same time Saiwei is advanced foreign companies to discuss matters of joint venture. At present, enterprises are facing a threat mainly to the automobile industry by the financial crisis, which will affect our main income, and domestic and foreign threats to our competitors.Based on the above analysis, worked out over the next five years, Saiwei's overall development strategy are: commitment to make a big, strong non-standard equipment manufacturing industry, while maintaining the original steady business development, broaden the coverage of the business, not limited to Automotive industry; expand service areas, not limited to the period in Jilin Province. At the same time, but also maintain and carry forward the "highly personalized" services, make it a peer to win a powerful weapon. Cross into various fields, to provide a high degree of personalized service of high-tech enterprises. We build our own core competitiveness by two ways from within and outside. On this basis, the development of the next five years for development goals: to the domestic market-oriented and designed to actively explore the international market and lower operating costs, in order to implement the flexible manufacturing system at the core of the business-development strategy to focus. Production value and profit in the first province, north-east in the first three, the top 10 nationwide. Need to focus on developing technology and products include: further understand the basis of flexible manufacturing systems technology, the formation of independent development of flexible manufacturing cells, flexible manufacturing systems; to learn and master the robot on the basis of technical and engineering applications, further development of the intelligent robot application ; Research and development based on field bus technology, a new, energy-saving electrical transmission automatic control technology; speed up the development of laser marking machines, vibrating screen, the pace of two-dimensional code readers; there are plans to make the hot-plate welding machine and the balance of the stent production line And scale. Resources, there are three main plans: 3,000,000 yuan of investment to build a complete line of a vehicle collision test; 2,000,000 yuan of investment, the establishment of Electrical and optical FBI laboratory; investment in high-end equipment, the purchase of coordinate measuring machines, 5-axis machining Center and other large equipment.Finally, according to Saiwei's actual situation, combined with the future development strategy, R & D and production, human resources management, management of the company and after-sales service and so on, put forward a strategy to implement the safeguards and recommendations, I believe that these measures and recommendations The proposed development strategy to ensure the smooth implementation of Saiwei's able to make development more broad and flat.