Study Of The Marketing Strategy Of Tourism Market

The tourism industry is an omni-directional, integrated, multilayer, multifunctional economic industry, and it is the biggest industry in the world. Tourism is a rising, front-edge subject which is comprehensive, cross-linked, economical and highly practical. Along With the accessing to WTO, China has been participated in the competition of the world, and going to be the biggest tourism market. Thus, those who administer and manage market operations must pay close attention to the demands of the market and marketing development. Clearly, knowing and understanding the market is of Paramount importance.In developing this thesis, the author collected the data about the customer sources of the Yi-Chang city tourist market of Hubei Province, China and subsequently, the following analyses have been made on the collected:First, the customers have been classified according to (1)the structure of the customer sources, (2)the structure of the purposes of touring in Yi-Chang area, and (3) the structures of the consumers, namely the 3 key factors of a typical customer-source market; then, a study has been made to understand the relationship of each of the 3 key factors with the touring motivation, the touring behavior, the touring trend, the touring consumption and the touring experience, etc; of the tourists; and finally, an effort has been made to analyze the possible influences of each key factor on the operation and marketing of the Yi-Chang tourism industry.On the basis of the above analyses, a comprehensive analysis of the demands, the products and the potential as well as its forecast of the Yi-chang tourism market has been made an finally a corresponding operation and marketing strategy has been Proposed and recommended.