The Theoretical Research & Empirical Analysis On The Optimizing And Coordinating Of The Customer Demand In The Development Of New Products

In the modern era which is focus on the customer, all the operating management of the enterprise is carried through closely around the customer. The enterprise needs to carry on the new product innovation unceasingly based on the customer demand, in order to adapt the market change and survive and develop in the fierce market competition. All of this requires a practical tool for optimizing and integrating the customer demand to make sure that the ultimate product meets the needs of customers. At present, domestic and foreign experts found out many theories and methods from the research of the customer demand. But in fact, because of the time-consuming and cumbersome process, some methods can not response to customer demand effectively in such a modern society characterized by rapidly changing. Some are too high-cost or too abstract to apply in reality. Most of the modeling methods for customer demand remain in the phase of theoretical research, with the poor pertinence and not strong practice. There are many measures for the new product's concept development and evaluation, but most of them have not been put in practice. Furthermore, the subjective weighing method in them affects the validity of evaluating results. Most important of all, these measures can not be integrated to be used in the whole new product innovation process. Based on this, this thesis builds a new model and to run it by programming. By providing the web interface, the customer can involve in the investigation of the product at any time and any where, which provides a practical and fast tool for the enterprises to get the needs of the customer effectively and to make the decision by the useful information in the whole flow of the new product innovation.The research content may divide into following several parts:The first part analyses the actuality and deficiency of the methods of the traditional marketing investigation and forecast, the customer demand research and new product concept innovation and evaluation, and puts forward the research meaning of the thesis. The second part labors the process for analyzing, obtaining and forecasting the needs of the customer, and combines with the dynamic character of the customer demand to point out its importance to the new product innovation.The third part brings forward the basic idea for optimizing and coordinating the customer demand, and expands the process based on this.The fourth part builds the model for optimizing and coordinating the customer demand, and introduces the process for choosing the method and realizing the arithmetic.The fifth part illuminates the material implementing flow of the model by an example and gives the best product combination after the coordinating.The sixth part elaborates the content which is deficiency and needs further study.Most of the enterprises have the similar problem in understanding and meeting customer demand, making the strategic development for product, organizing and allocating the resources as well as using the different product to adapt the market competition. The key stage of product design is the concept design stage, and the most important part of conceptual design is the demand research. The significance of optimizing and coordinating the customer need in the new product innovation process is lying in this.