A Study On The Development Strategies For ICBC Liaoning Branch Electronic Banking Service

Electronic banking (Electronic Banking) as a new banking concepts and services, the development of the banking sector has created an extremely important influence, and are further changes in the way banking services,management and competitive landscape, place in the traditional banking industry a revolutionary in the world. Electronic banking business with its open, real-time, interactive features can be customized for clients a comprehensive, efficient and stable financial and cash management services. According to a foreign bank study shows that: For a commercial bank, has only demand-deposit accounts, and 50% in the 1-2 years left, only customers with deposit accounts, 30% would leave, while at the same time have a regular basis, Demand, online bank account customers, and ultimately choose to leave the ratio of only 1-2%. This show that electronic banking business in the maintenance of customers, improve customer dependence on play a very important role.At the same time, e-banking is a new concept in banking and services, in the course of development will inevitably have never experienced before some of the new situation and new problems, especially China's electronic banking business late start, the relatively backward technology,development is relatively backward, and thus the new problems are emerging, we need to take a realistic approach to face and solve. On the subject of this paper used in combining theory and practice approach adopted by problems, analyze and resolve problems in the technology line, and from analysis of the domestic situation of the development of e-banking, research and analysis focused on the Bank of China Co., Ltd. of Liaoning - electronic banking firms in the development of a prominent problem. At the same time use of Porter, Miles and Snow, Venkatraman, Ansoff, Glueck, and other strategic theory and PEST, competitive analysis, SWOT analysis, the Liaoning ICBC e-banking business environment for the development, strategic positioning analysis. In the above analysis on the basis of this paper, Liaoning ICBC e-banking business development strategic plan. Including three main strategies, first is to establish strategic alliances, the difference is the implementation of the strategy, and the third is the implementation of strategic objectives gathering. This paper through the implementation of the strategic concept, an attempt to promote Liaoning ICBC e-banking business more valuable for the development and operational proposals to promote Liaoning ICBC e-banking business development, the bank e-banking business in the same industry always maintain competition in the leading position.