Status Analysis Of China Mobile Market And The Industry Growth Along With Solution

The Chinese cellular phone manufacturing industry develops with the astonishing speed, creating cellular phone development the miracle on the history, since the first the cellular phone of GSM appears in 1998. The number in 2006 is more then 400 million. Meanwhile, the fast emergence of the domestic has accelerated the competition in this industry.This essay studied the present state the development, concentration degree and industry barrier of China cellular phone market in the way of example analysis , then concluded that, the competition situation of market is transferring from the simple products competition to the integrated marketing competition. Following the tendency, domestic cellular phone industry has a promising future.If domestic brands intensify their advantages in service and sale, they can certainly occupy their market share in the market, even up to 50% by 2003.During the marketing analysis process in this essay, the writer connected the concentration degree theory, while the information about CRn and HHI of the cellular phone market in China also were used. Having discussed all of these, some advises has pointed out for the strategies of the manufactures of the cellular phone trade of China: (1)strengthen core technology research & improve core competence.(2)The diversion of strategies, the strategy has changed from focusing on the market rate to focusing on profit.(3)The method of strategy, the method of strategy has changed from focusing on the speed of the expansion to focusing on suitable development.(4)The strategic positioning, the strategy positioning now is based on cost performance, and the decision of target market also follow this. ( 5)strengthen cooperation between corporation (6)Perfect after-sales services.