Research On The Governance Mode Of Tourist Attractions

For a long time, due to the complex organization system of tourist attractions, the administrative pattern of multi-departments governing, the indistinction between the functions of the government and enterprises, as well as the common problems of frail infrastructure and inadequate capital investment, tourist attractions have become the vulnerable spot at present in China. Whereas, as the key factor in the tourist industry, the window of the social civilization and the carrier of the region image, tourist attractions play an vital role in the development of the entire tourist industry and the whole society. Therefore, it is the current important issue that we should figure out how to make good use of the choices of the governance modes and the governance of tourist attractions to coordinate the operating and managing mechanism, to enhance the market competitiveness and to promote the sustainable development of tourist attractions.On the basis of the related research results at home and abroad, firstly the basic definitions of the governance of tourist attractions are analyzed with making comparisons to other definitions and the correlative support theories are researched. Thereafter, the current situation of the governance of tourist attractions is expounded and the problems of the governance are explored. Based on them, it analyzes the main modes of the governance of tourist attractions comparatively in recent years and evaluates the advantages and disadvantages comprehensively. In addition, it resumptively analyzes the governance modes of the national park in the U.S.A and Japan. And then, based on the analysis of the stakeholders of tourist attractions, a new co-governance modes of tourist attractions is built and its connotations, structures and advantages are elaborately expounded. Finally, it detailedly explains the implementation of the co-governance modes of tourist attractions.