| In recent years , with the development of the global economy, it emerges two distinct characteristics, That is, economic globalization and regional economic integration development, With the advance of the building of China - ASEAN Free Trade Area, In China, there rise of a new round of the direct investment in ASEAN.Guangdong Province is an advanced province in the development of economy in China, and a large province in attracting foreign investment , Although its level of OFDI has been the forefront in China, However, compared to its level of economic development and attracting investment ,its OFDI levels far . It's still at the fledgling stage especially for the investment to ASEAN. At first this paper analysis of the development and the status of Guangdong's OFDI, the situation of direct investment to ASEAN, the necessity for Guangdong to intensify OFDI, Guangdong's characteristics of OFDI at present, and then analysis the effectiveness that Guangdong's direct investment to the ASEAN may be carried out. Then analysis Guangdong's conditions and environment in the direct investment in ASEAN, the advantages include its economic strength, strong manufacturing industry and good economic environment,etc and the disadvantages include poor industrial structure, small enterprise scale, and human resources,etc. And then the opportunities brought about by China - ASEAN Free Trade Area and CEPA, etc. the risks in political, financial, cultural; And then the article analysis the host country's investment environment from three aspects:the geographical space environment, and the cultural space environment and the economic space environment, In the analysis of the economic space environment, The paper chooses some relevant economic indicators and does a factor analysis and cluster analysis; on the basis of the above analysis, the article explores the industry and regional choice of Guangdong in it's direct investment in the ASEAN. Respectively from the analysis of Guangdong's high-tech industries, the tertiary industry, competitive industries, and the marginal industries, resource industries and small-scale industries. According to all the analysis in the front, the paper draw conclusions and make appropriate recommendations in the final.ASEAN is an important region for Guangdong's OFDI, Guangdong has already owned some of the advantage for direct investment in ASEAN, Although inevitably there are still some problems, While Guangdong should strengthen the cooperation with ASEAN, speed up the pace of direct investment in ASEAN, and ultimately realize the purpose of promoting economic development of two sides... |