Study On The Competence Of Chinese Old Restaurant Brand

The core competence theory is the new stage of basic strategy studying enterprise development. Since 1990's, core competence research has have splendid achievements, however, to restaurant enterprises, especially the old and famous restaurant enterprises it seldom set foot in. Therefore this paper the theory attempts to profit from the core competence to carry on the discussion to the old restaurant's development.This article structure and the primary coverage are as follows: Firstly, mainly confessed that the domestic and foreign related old brands, core competence's research present situation, based on this, proposes this topic research significance and the goal, the research technique,possible difficult and innovation; Secondly ,the Chinese old brand, the food and beverage industry and the old brand restaurant enterprise outline, first to the Chinese old brand's concept, the profession classification and the characteristic, the food and beverage industry, the old brand restaurant enterprise's concept and the history carries on said that then proposed the old brand restaurant enterprise's subject matter and the trend of development; Thirdly,introduced core competitiveness's theory origin, then has discussed its essential, the integrant part, the essential feature, the life cycle and the cultivation promotion method, based on this advanced China's old shop dining enterprise core competitiveness three level theory: Take the cultural competitive power as the core level, the cultural competitive power mainly includes the national culture, the region culture, the enterprise culture and the brand culture and so on three aspects; Generally the competitive power is the constitution level, mainly includes technological competitiveness, service competitiveness,marketing competitiveness; Some foundation essential factor for the central resources level, mainly includes the brand, the prestige, the talented person, the core technologies secret (secret recipe), the patent and the marketing channel and so on essential factor non-physical resources and by raw material, the core product and the fund, the production equipment, the house, the land primarily and so on material resource primarily. And proposed cultivates and promotes the old shop dining enterprise core competitiveness the countermeasure and the suggestion.Finally, mainly from the real diagnosis angle, in 334 questionnaires and in the interview foundation, has discussed the Wuxi area old shop dining enterprise's core competitiveness and the development question with core competitiveness's three level theory. The Wuxi dining old shop overall core competitiveness is not strong, may divide into the management good, the management general and the shop which maintains reluctantly,Sangfengqiao and Wangxingji record the core competitiveness to be strong, resides in two undertaking stages in the core competitiveness life cycle, compared to the other national well-known brand or the world brand they also have the very big disparity, they need to unify own characteristic and the condition further promote own core competitiveness, the Gongbei qiao core competitiveness in the decline, resides in the decline withering away time in the core competitiveness life cycle, the enterprise must adjusts through the study and the innovation cultivates the new core competitiveness positively, can cause the enterprise maintains strong vitality.This paper's main innovation lies in: profits from the domestic and foreign core competence the newest theory achievements, unifies our country modernization the actual situation, has carried on the theory and the real diagnosis exploration to the Chinese old brand restaurant enterprise this special enterprise group, and has conducted the research to the Wuxi area's dining old brand.