| Recent years, along with the economical globalization entering a new stage of development, the international industry transfer from manufacturing to service industry has become notable, as the latter been more and more internationalized. Besides, outsourcing has become an international trend, although most companies are not good at outsourcing, more and more of them choose it as to own competitive advantages in the intensified market competition.Household appliances industry is the most competitive and the most mature industry in China. From the household appliance manufacturer to the retailer, the whole industry has been full of fierce competition. Outsourcing has gained great popularity in China's IT industry and further spread in the field of household appliances industry, and will definitely penetrate into every field of this industry in the future.Firstly, this paper expounds the related service outsourcing theories as well as the literature, based on which the current situation of China's household appliances industry is described, and then the author studies the household appliances enterprises with after-sales service. Meanwhile, based on Porter's Five-force model, the three stages in the evolution of competitive structure in household appliances industry are discussed. In summing up the industry service outsourcing and the competitive structure, the paper analyzes the new competition situation in the industry, based on which, the brand concentrations in the air conditioner, refrigerator and washing machine markets are discussed and compared, and, with conclusions made. Furthermore, this paper also anticipates the likely change of the industry and makes the prospect in the last part. |
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