Research On Competitive Strategy Of Jilin Railway Telecom In The Time Of Telecommunications Reorganization And Full-service Operation

The reorganization between China's telecommunication industries once again in 2008, marking the telecom market in China entered a new age - the era of full-service. will have a revolutionary impact on the competitive situation of whole market. in the new market, the old market rules and competition means will be changed. this is an opportunity and a challenge to any telecom operators, for example, the China Mobile Group having a great superiority in the previous mobile market, China Telecom corporation just accessed to the new mobile license, or China Unicom accessed to fixed-line business.In this paper, list the operating data of the telecom market of JILIN province and China Railway Telecom JILIN Branch in the past years. it is easy to seen through the analysis to historical data, that the telecom operators mainly based on fixed-line business have a great financial difficulties in business, and China Railway telecom JILIN branch is not a special case; according to the course of foreign reorganization between the operators, the full-service operation in china is the only way.After one year of organization, China Railway Telecom JILIN Branch has cooperated with China Mobile Group JILIN Co. ltd, and gradually moved along to the road of full-service operation. although the operations are separate between the corporations, they have made a great deal of bold attempts in the market development and network integration of the full-service operations, and made the different competitive strategies in every main businesses. with the cooperation more deep between two sides, these strategies will be better and more targeted.Telecommunication restructuring and the full-service operation will give the more broad market space to China Railway Telecom JILIN Branch, as long as China Railway Telecom JILIN Branch adhere to the "one china mobile" principle, use opportunity better for collaborative development, study the market rules and competitive strategies better, it is believed that China Railway Telecom JILIN Branch can find the road of survival and development with the full-service operation.