Research Of Growth Strategies Of Entrepreneurial Enterprises

Entrepreneurship is a passionate but difficult process. The influence of the entrepreneurship have long gone beyond the scope of micro-level enterprises, and economic growth, the overall national strength, national development strategies, such as the macro level closer together. In 1985, Peter F.Drucker in his book "Innovation and Entrepreneurship", a book that: the current economy has begun by the "management-based economy" to "innovation-based economy" and then into "entrepreneurial economy" . Thus, entrepreneurship in the future will play a pivotal role. Start-up companies to create new value of the effective carrier is transformed into productive creative bridges, compared with the mature companies in the resources, management, and ways of thinking and the development strategy there is a big difference. Ignored entrepreneurial enterprises in unique features and directly apply the strategic model of mature companies, enterprises can be brought crisis. To this end, fully understand the nature of entrepreneurship and entrepreneurial enterprises in the growing process, enterprises survive in the future and the possibility of greater prosperity. In this paper, using theoretical analysis and case combination of a comprehensive comparison of research methods to study entrepreneurial enterprises in different stages of development growth strategy.Firstly, the definition of entrepreneurship, role and entrepreneurial types and characteristics was introduced, and then venture on the stage of growth entrepreneurship and growth strategies of the necessary theoretical analysis of the impact on growth strategies and the key factors and the basis for the strategic choice of each analysis, and then the enterprises in the start-up period, growing period, maturing period and recession period what strategic portfolio or growth strategy elaborated should be choose, finally made to Quan Mei as an example of actual cases, and put forward business growth strategies proposal to formulate the corresponding strategic programme. Finally concluded: entrepreneurial corporate strategy and maturing strategy can not be applied each other entrepreneurial enterprises should be based on its core strengths, and the characteristics of the enterprises to choose their own growth strategies; growth strategy that is chosen only successful to meet the customer's needs can we truly achieve business growth. IMIS speaking, this paper case, analyzing the growth of entrepreneurial enterprises in the process of strategic issues, through to the overall entrepreneurship strategy theoretical framework to guide growth-oriented enterprises, in order to meet entrepreneurship enterprises at all stages (period) growth strategy needs to provide a references.